As the first step towards spreading awareness about the strategies that successful entrepreneurs had employed despite being from challenging socioeconomic backgrounds or within resource constraints, project TECCA began publishing weekly articles, covering real life narratives of such entrepreneurs. The purpose of these articles has been to both instill motivation amongst the readers, increase awareness about the challenges encountered by urban entrepreneurs, and inform about strategies that new urban entrepreneurs can employ to establish their ventures or expand their existing business.
Link: https://medium.com/@4d7aadit
To ensure a lasting impact for the migrant entrepreneurs, and to provide them with key logistical support of funding, the project finally organized an online crowdfunding campaign with the objective to collate funds and provide it as the necessary working capital for entrepreneurs who wish to renovate operations, gain financial stability, and expand the scale.
To bolster the learning from the guidebook provided, TECCA also organized guest lecture sessions for its beneficiaries, and welcomed speakers from Fatak Payment, Ethos Capital, RupeeCircle, who generously guided an audience of about 150 participants in the basics of branding needed in the modern age of business, strategies to build and scale ventures in urban spaces, tools of marketing that make an effective position, and avenues to procure safe seed capital.